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Zen Way - Branding
Project type
Branding, Logo Design
Brand Identity:
Brand Identity:
I developed a brand concept centered on rural simplicity and environmental consciousness, visually representing Zen Way’s connection to nature and their homestead production methods.
Logo Design:
The Zen Way logo features a barn and farmhouse, symbolizing the business’s origins on a sustainable homestead. This imagery not only connects the brand to its natural environment but also evokes a sense of tradition and craftsmanship.
Result
The Zen Way brand successfully conveys a sense of calm, health, and connection to nature. The logo’s barn and farmhouse elements root the brand in its homestead origins, while the light and dark green color palette evokes an earthy, natural aesthetic. This cohesive brand identity will carry across product packaging, marketing materials, and digital platforms, reflecting Zen Way’s mission to promote a healthy and mindful lifestyle.
Welcome to Zen Way, a project that embodies simplicity, sustainability, and wellness. Zen Way is a small, passionate business that offers organic health and home products, hand-crafted on their homestead. The brand needed an identity that would reflect their commitment to basic, natural formulas and sustainable living practices.
